2020-01-09 Hypha Worker Co-op: Business Planning

Time: Thu, Jan 9 @ 10-noon ET
Location: https://jitsi.hypha.coop/hyphacoop
Attending: uv, bl, dc
Cultivator: uv
Notetaker: dc

Agenda

bl:
- have a plan that will get us to revenue goals, could incl. sub-goals
- focus on projects we have a chance of winning
  - more time talking abt past projects and our thoughts on chances of success
  - (this includes all projects that went from discussion to “implementation”)
- focus on projects that people want to do?
dc:
- “Develop robust leads and opportunities pipeline” in business plan
- get customers!
  - O: “Have new customers and future projects by Q1 end”
  - KR: Have X customers
- financial sustainability!
  - O: “An understanding of our burn rate and financial sustainability projection” (I think Q1 this might take the form of “are there less exciting, easier to get projects we need to pursue”)
- Implement Engagement Strategy (Develop initial brand, Build relationships)
  - Develop brand lookbook
  - Re-launch website
  - Defined “Local Solidarity and Decentralized Neighbours”
uv:
- Developing outward image
  - No brand
    - bl: lack of pitch deck, no website proud to show ourselves
  - Lack of Website
- Generating leads
Discussion over concern for application process
- bl: too chaotic, not enough time
- dc: we need to practice more,
- uv: when we decide to apply, the flow is okay, but taking too long getting to that decision
- Developing outward image as key concern

Prioritized and de-duplicated WG objectives:

Build our engagement strategy
Develop our leads and opportunities pipeline
Gain a better sense of work that people want to do (pitch/project and interest alignment)
- Could be subpoint of pipeline
Assess our financial sustainability (as “capacity to endure”) by developing key metrics an initial projection
- Can the org pay its bills?
- Can the org pay people the amt they expect in a year?
- Can the org pay the actual hours logged in Clockify? (which bucket?)
  - dc: yes but not urgent, we are in okay timeline (bl agrees)
  - dc: define metrics + projection, then modify policy to measure them
Shorten our lead-to-proposal time

Risks on first priority of engagement strategy:
- bl: we have https://github.com/hyphacoop/organizing/issues/136
- dc: flipped model where garry is a SME “Subject Matter Expert”, and have someone as a project manager
- uv: happy to lead lead
Timeline on first priority:
- Feb 7 Develop pitch deck #136
  - mid-Jan First-pass
  - end-Jan Feedback period closes
- Feb-Mar Branding exercise phase #77
  - Branding look book (guidelines)
  - Letterhead #100
- mid-Mar Initial website – maybe skeleton/onepager with “wordmark”, not full treatment/implementation #80
- ??TBD?? Final “re-launched” website

bl driving a review of our CRM pipeline
Process:
- Sync-up on columns headings
- Update status of “in-progress” opportunities
- Reviewed “Investigated” opportunities
- Reviewed “Tracked” opportunities

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